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Writing Guidelines
How to Write Feature Articles that Get Published
• Articles should be written as if an independent writer was covering the
story with “experts” from your company quoted and your product/services
cited as examples.
• Use facts, figures and sources whenever appropriate to back your claims
and add credibility to your article. Avoid technical language.
• Incorporate a human-interest angle. Consider featuring or quoting a
satisfied customer or client who has used your product or service.
• Inform and educate. Structure your article into a helpful “how-to”
format, or offer readers new ideas on how to accomplish a goal or solve
a problem.
• Develop a creative headline and lead paragraph to draw readers in.
Reference a current trend, holiday, issue or event to catch an editor’s
eye.
• Avoid using the format of a typical press release. Visit www.aracontent.com
to view sample feature articles.
• Include contact information once at the end of the article. List a
phone number (preferably toll free) or web site for readers who want more information.
• Recommended article length is 500 to 700 words. Keep in mind, the papers
will reserve their larger spaces for staff-written articles.
• Our content can only appear on the site in simple text (text free from
extraneous elements), which makes it easy for editors to implement an article into their systems. This means there cannot be any formatting, such as italics,
bold type, underlining, ® or ™ symbols.
• Include a lifestyle photograph. Avoid product shots as they make the
content appear commercial.
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